The challenge
A Mexican bank with over 20 million customers and 2,000 branches aimed to leverage transaction data to:
- Provide sales executives with actionable business recommendations based on customer profiles.
- Delight customers with personalized, tailored offers.
The Linko way
Linko, in collaboration with our partner Genware, was tasked with
- Creating a data lake.
- Developing a sales recommendation engine.
- Integrating with digital banking channels (web, app, branch).
- Training and developing the team of data scientists.
The results
- 6 months to create a new data lake.
- 2x faster implementation of personalized offers for the bank’s customers through branches and digital channels.
- +10% increase in loans resulting from the deployment of the sales recommendation engine.